This time, the top brand is teaming with Macy"s to open up toy shops in an ext than 400 department shop nationwide beginning in 2022, the two providers announced Thursday.

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Starting Thursday, customers have the right to shop for playthings R Us playthings at Macys.com/toysrus and Toysrus.com.

“As a Toys“R”Us kid, I could not be much more excited to lug this lover brand the so many of our customers know and love into Macy’s online and also to ours stores across America,” claimed Nata Dvir, Macy’s chef merchandising officer, in a statement. “Our toy company grew tremendously in the past year, with plenty of families spring to inspire their children imagination and also create meaningful moments together."

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Toys R us mascot Geoffrey the Giraffe will certainly welcome shoppers come the new shops, which will certainly be developed inside Macy’s stores. Information around how huge the shops will certainly be and a list of the Macy"s stores the will obtain the new toy departments room not however available.


Toys R us filed because that bankruptcy in in march 2018 and also closed all stores nationwide by so late June 2018. In 2019, the agency said it to be making a comeback under new ownership and also opened two stores.

The pop-up mall location stores closed previously this year, and WHP Global, a brand management company, likewise announced the it gained a controlling interest in Tru Kids, the parent agency of toys R Us, Babies R Us and also Geoffrey the Giraffe brands.


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“Our partnership with Macy’s marks the significantly anticipated return of Toys”R”Us in the U.S.A. and alters the sleeve landscape by combining two beloved retail brands together for consumers across the nation in a completely innovative way,” Yehuda Shmidman, chairman and also CEO that WHP an international and toys R Us, stated in a statement.

Macy"s Inc. Chairman and also CEO Jeff Gennette claimed the toy group is a development area, and also with the partnership, the expects it’ll “quintuple” the size of the department keep chain"s toy business.

Gennette stated Macy"s will have access to the toy company"s personal brands and plans to expand. 

“We will certainly do numerous marketing together. Friend will check out them in the parade together an example," that said during Macy"s quarterly revenue call.


In January, Macy"s Inc., which also runs Bloomingdale"s and Bluemercury, announced its last round of keep closures and also identified 36 namesake stores and one Bloomingdale"s that shuttered early on this year.

The cable of closures was component of Macy"s three-year setup to close one-fifth the its stores, or roughly 125 locations, i m sorry was an initial announced in February 2020 before the pandemic. About 30 shop closed in 2020 as component of the plan.

As of July 31, Macy’s Inc. Had actually 726 total locations, consisting of 512 Macy’s locations, 54 Bloomingdale"s locations, consisting of outlet stores, and also 160 Bluemercury stores.

Neil Saunders, regulating director of consultancy GlobalData Retail, called USA now he believed the enhancement of playthings R us would give families an ext of a factor to visit Macy’s. But he claimed the room store requirements to make sure the principle looks good.

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“Macy’s included their own little toy department to a many stores critical year, and also many of castle are very messy and also hard to shop,” Saunders said. “Standards must be stepped up if castle to make a success the the playthings R us partnership.”

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