You are watching: El bueno el malo y el feo radio
The four-hour Spanish-language program, i beg your pardon debuted Monday on Univision’s Los Angeles terminal KSCA 101.9 FM, filling the time period previously organized by Eddie “Piolin” Sotelo.
Sotelo once was the most famous personality in Spanish-language radio. However in July, Univision yanked Sotelo’s program from the schedule between allegations of sexual harassment, i m sorry Sotelo has denied. Sotelo currently hosts a morning regime on contending SiriusXM Satellite Radio.
Since last summer, Univision has filled the morning hrs at its optimal 10 station in Los Angeles with local Mexican music. Radio stations about the country that depended upon Piolin’s regime were left scrambling come plug the void left through Univision’s sudden discontinuation of Sotelo’s radio program.
“Univision has a tremendous difficulty to try to turning back the steep ratings decreases after the cancelation that Piolin’s show perhaps not as much in Los Angeles however in other markets,” claimed Adam Jacobson, a Spanish-language media consultant.
Jacobson added that if Univision’s Los Angeles station has actually held its very own in the ratings, various other markets, including Phoenix, have seen audience members flee to competitor stations.
Univision’s new program is a blend of local Mexican music and topical conversation between the 3 personalities: Raul Molinar “El Bueno;” Sylvia del Valle “La Mala;” and Andres Maldonado “El Feo.” Maldonado has worked at Univision’s Los Angeles station.
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“It’s a brand-new concept, we think that is creative format that is going come resonate with our audience,” said Evan Harrison, Univision Radio’s executive, management vice president of content and also entertainment. “It’s walking to it is in a balance that talk and also music -- however be much more music-intensive.”
Univision join a cultivation group of media service providers that have actually tweaked their styles after learning that music programs were delivering greater ratings than timeless talk shows.
The three hosts ~ above Univision’s new show will certainly attempt to mix humor, sarcasm and also interviews -- conventional fare for radio. Univision emphasize the new hosts room “regular people,” that will talk around trending topics culled from social media.
“We space calling it fact radio,” Harrison said. “The hosts will certainly talk about topics that our listeners space interested in.”
In enhancement to Univision’s Los Angeles station, the new show theatre in Houston, mountain Antonio, El Paso and in the Rio Grande Valley. The display will run in the mid-day hrs in Houston, and the other Texas stations. Univision plan to ultimately introduce the display in mountain Diego, mountain Francisco, Fresno, Phoenix, Albuquerque, Dallas and Chicago.