If you’ve traveled through some of the world’s busiest airports, you’ve likely seen it— DFS Group, the luxury travel retailer boasting modern, sleek storefronts with polished marble entryways, floor-to-ceiling glass windows and sharply dressed salespeople beckoning travelers inside. But what you may not know about DFS might surprise you.
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Open to All: Public Shopping in DFS
You don’t have to hold an international boarding pass to shop at DFS—domestic travelers can shop tax-free on many items in these stores. In the United States, DFS is located in San Francisco International Airport, Los Angeles International Airport, John F. Kennedy International Airport, Honolulu International Airport and Kahului Airport on Maui. The stores offer a curated selection of luxury products including fashion, watches, jewelry, accessories, beauty, fragrances, spirits, wine, tobacco, food and gifts.
Domestic travelers can shop luxury beauty lines, select fashion brands and confectioneries while international travelers can shop all lines and products.
Exclusive Products From International Brands
DFS offers exclusive, luxury products not found anywhere else, and brands often release products to DFS first before they launch in market. For example, Hermes released a watch band exclusive to DFS shoppers only, Christian Dior launched a perfume bar at LAX, and Martell released its Cordon Blue Extra Cognac to DFS a year before it was available to the public. Stop into a DFS store and check out their spring collection of 70 exclusive products by brands including Bottega Veneta, Burberry, Estée Lauder and Longines, among others.
From hand massages to makeovers to wine and spirits tastings to chocolate samples, DFS offers unexpected, complimentary benefits and bonuses to its shoppers. There’s no better way to relax before a flight than a mini massage, and no better way to revitalize from a day of travel than a makeover by a professional makeup artist. Sample a new cabernet or whiskey before you buy a bottle, or taste a sweet before you purchase a gift—DFS always offers complimentary beauty services and often disperses free tastings.
Entertaining Experiences in DFS
DFS offers interactive and playful marketing campaigns in their stores that immerse shoppers in topical themes and events. For example, the stores have launched campaigns for Chinese New Year, Carnival and for travel and gifting—offering promotions, photo opportunities and festive celebrations.
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“This isn’t just shopping, this is retail entertainment—we’re bringing the retail environment to life,” said Mark Sullivan, managing director, North America DFS Group. “Our goal is to surprise and delight through experiential offerings.”
Unparalleled Customer Service
DFS staff is highly knowledgeable about all luxury brands and products the stores carry. Employees offer product expertise and cultural intelligence—and all are bilingual; DFS staff speaks over 25 languages.
Professional, sophisticated, well-informed salespeople offer a curated, luxury shopping experience. DFS also offers the luxury rewards program "LOYAL T." The membership offers exclusive access to products and select services, private events and specialized experiences. Join the program by making a purchase.